FOR IMMEDIATE RELEASE
Woodall’s Connects Social Media Enthusiasts
April 8, 2010
VENTURA, CALIF. (April 8, 2010) – Woodalls.com, one of the leading Web sites in the RV and camping industry, is now offering campgrounds and RV parks a new way to connect with RVers and family campers—via Facebook and Twitter.
Each year, millions of camping enthusiasts search www.woodalls.com to find the perfect RV park or campground. With the rising popularity of social media, Woodall’s is launching an exciting new program to connect its Web site customers to a campground’s own Facebook or Twitter page. From the park’s Web site listing, Woodall’s will link RVers and family campers directly to the park’s Facebook and Twitter page.
“More and more campgrounds are embracing social media sites such as Facebook and Twitter as a way to connect with their customers,” said Ann Emerson, vice president and publisher for Woodall Publications. “Woodall’s is a trusted source to connect campgrounds with campers and RVers, and we are excited to use social media to enhance our existing services.”
By sending Woodall Web site users directly to an RV or campground park’s Facebook and Twitter pages, consumers can connect both with the campground and with other camping enthusiasts who are fans or followers of that campground.
“We find that the more engaged a person is with a company, the more valuable he or she is as a customer,” explains Emerson. “This new program allows us to send our best customers to a campground’s Facebook and Twitter page where they can interact with them. It’s another way Woodall’s can deliver a targeted market to its clients.”
Woodalls.com is operated by Woodall Publications and is a part of Affinity Media, a division of Affinity, the nation’s largest provider of outdoor recreation clubs, services, media and events. Woodall’s will soon celebrate its 75th anniversary and continues to lead the market in product innovation.
For more information about this new program, contact Dawn Watanabe, director of sales, at dwatanabe@affinitygroup.com, or 1-800-323-9076, or ask a Woodall representative for more details.
About Woodall Publications
Woodall Publications Corporation, www.woodalls.com is a multi-media publisher producing annual directories, a variety of specific-interest books and online publications each designed to reach different segments of the RV and camping consumer marketplace.
About Affinity
Affinity, www.affinitygroup.com, is the nation’s largest provider of outdoor clubs, services, media and events that service the safety, security, comfort and convenience needs of the North American recreational vehicle (RV) and outdoor enthusiast market. By providing information, insights, and resources, the company champions the fun, freedom, and adventure of recreation in motion. The company works to enhance its customers’ recreational experiences and build the communities that share and promote their fun and adventurous lifestyles.
Affinity is organized into four different business units – Affinity Media, Affinity Clubs, Affinity Events and Affinity Ventures. Their corporate headquarters are located in Ventura, Calif. Subsidiary operations and divisions can be found at multiple locations throughout the United States.
Each year, millions of camping enthusiasts search www.woodalls.com to find the perfect RV park or campground. With the rising popularity of social media, Woodall’s is launching an exciting new program to connect its Web site customers to a campground’s own Facebook or Twitter page. From the park’s Web site listing, Woodall’s will link RVers and family campers directly to the park’s Facebook and Twitter page.
“More and more campgrounds are embracing social media sites such as Facebook and Twitter as a way to connect with their customers,” said Ann Emerson, vice president and publisher for Woodall Publications. “Woodall’s is a trusted source to connect campgrounds with campers and RVers, and we are excited to use social media to enhance our existing services.”
By sending Woodall Web site users directly to an RV or campground park’s Facebook and Twitter pages, consumers can connect both with the campground and with other camping enthusiasts who are fans or followers of that campground.
“We find that the more engaged a person is with a company, the more valuable he or she is as a customer,” explains Emerson. “This new program allows us to send our best customers to a campground’s Facebook and Twitter page where they can interact with them. It’s another way Woodall’s can deliver a targeted market to its clients.”
Woodalls.com is operated by Woodall Publications and is a part of Affinity Media, a division of Affinity, the nation’s largest provider of outdoor recreation clubs, services, media and events. Woodall’s will soon celebrate its 75th anniversary and continues to lead the market in product innovation.
For more information about this new program, contact Dawn Watanabe, director of sales, at dwatanabe@affinitygroup.com, or 1-800-323-9076, or ask a Woodall representative for more details.
About Woodall Publications
Woodall Publications Corporation, www.woodalls.com is a multi-media publisher producing annual directories, a variety of specific-interest books and online publications each designed to reach different segments of the RV and camping consumer marketplace.
About Affinity
Affinity, www.affinitygroup.com, is the nation’s largest provider of outdoor clubs, services, media and events that service the safety, security, comfort and convenience needs of the North American recreational vehicle (RV) and outdoor enthusiast market. By providing information, insights, and resources, the company champions the fun, freedom, and adventure of recreation in motion. The company works to enhance its customers’ recreational experiences and build the communities that share and promote their fun and adventurous lifestyles.
Affinity is organized into four different business units – Affinity Media, Affinity Clubs, Affinity Events and Affinity Ventures. Their corporate headquarters are located in Ventura, Calif. Subsidiary operations and divisions can be found at multiple locations throughout the United States.