FOR IMMEDIATE RELEASE

RV Shows Boast Increased Attendance & Sales

January 21, 2010

VENTURA, CALIF. (January 21, 2010) – RV enthusiasts turned out in better-than-expected numbers last week at the 20th annual Colorado RV Adventure Travel Show and the 24th annual Washington Camping RV Expo, sponsored by GEICO. The shows rolled into Denver, Colo., and Chantilly, Va., last week, filling the respective venues with new 2010 Class A, B and C motorhomes, travel trailers, fifth wheels, toy haulers, truck campers and tent trailers, as well as campground, RV and camping accessories and entertainment.

Both shows reported strong sales and significantly increased attendance over 2009 – a 28 percent increase in Denver and 65 percent increase in Chantilly.

According to Dianne Seymour, show manager of the Colorado RV Adventure Travel Show, “attendees were lining up at the doors each morning, and we had quite a crowd that stayed until the show’s end every night. People were clearly excited about the RV lifestyle and eager to see what dealers and exhibitors were offering.”

Jim Humble, general manager of Windish RV, said, “It was a fantastic show. This year, we sold double the units of last year. This was a quality crowd that was here to buy. We are just thrilled.”

Chris Sach of RV America concurred, “The show absolutely exceeded our expectations. Sales were very strong and we sold a lot of units, many more than last year. Sales of high-end fifth wheels were especially strong.

Numbers at the Washington Camping RV Expo were at an all-time high. Thom Beckley, of Endless Summer RV, marveled, “The crowd on Friday was phenomenal as far as number of attendees. At one point, we had 35 people inside one of our RVs with another 30-40 lined up outside, and that is something we don’t typically see. This definitely looks good for the upcoming season.”

Jeff Haughton, Eastern vice president and regional manager of Affinity Events, added, “We are very excited to see large crowds at these early shows. This demonstrates that there is a solid demand for RVs in 2010.”

Affinity Events will welcome RV enthusiasts to get ready for the great outdoors with upcoming RV shows in Edison, N.J.; Minneapolis, Minn.; Charlotte, N.C.; Providence, R.I.; Raleigh, N.C. These shows will feature a variety of RVs, campground information and accessories, along with expert advice and entertainment.

Visit www.agievents.com for information about upcoming consumer shows from Affinity Events, exhibitor lists and discounted online tickets to the shows.

About Affinity Events
Affinity Events, www.agievents.com, is a division of Affinity, which owns and operates recreation-focused consumer shows throughout North America. The division currently produces shows serving the recreational vehicle (RV), boat, snowmobile, ATV, home and garden, and ice fishing markets. Affinity, www.affinitygroup.com, is the nation’s largest provider of outdoor clubs, services, media and events that service the safety, security, comfort and convenience needs of the North American RV and outdoor enthusiast market. By providing information, insights, and resources, the company champions the fun, freedom, and adventure of recreation in motion. The company works to enhance its customers’ recreational experiences and build the communities that share and promote their fun and adventurous lifestyles.

Affinity is organized into four different business units Affinity Media, Affinity Clubs, Affinity Events and Affinity Ventures. Corporate headquarters are located in Ventura, Calif. Subsidiary operations and divisions can be found at multiple locations throughout the United States.